XS.com appoints Emily Aghajanyan to lead emerging markets

XS.com has named Emily A. Aghajanyan as Regional Director for Emerging Markets as the global broker expands in high-growth regions. The appointment adds a senior commercial leader with more than 10 years of financial services and fintech experience to the company’s executive team.

Why it matters: - XS.com is betting on regional leadership to turn global expansion plans into local market gains. - The appointment gives the broker an executive focused on emerging markets, partnership building and commercial growth. - The move comes as XS.com continues to expand across international markets where growth potential remains high.

What happened: - XS.com appointed Emily A. Aghajanyan as Regional Director for Emerging Markets on July 9, 2026. - The role is designed to strengthen XS.com’s global leadership team while the company expands its footprint in growth markets. - Aghajanyan will lead XS.com’s growth strategy across emerging markets and work closely with senior management.

The details: - Aghajanyan will focus on expanding the broker’s regional operations, building strategic partnerships, identifying new business opportunities and supporting commercial execution. - XS.com said the appointment reflects its focus on leaders with industry experience, regional insight and a record of driving sustainable growth. - Aghajanyan joins XS.com with more than 10 years of management experience across financial services, fintech, corporate strategy and governance. - Her background covers the Middle East, North Africa and other emerging markets. - At Alpari, Aghajanyan held several senior roles and helped expand the company in MENA and frontier markets. - Her work included growing the introducing broker network, leading major commercial initiatives and negotiating strategic partnerships. - Aghajanyan has also advised senior executives on business strategy, market expansion, performance planning and business development. - She has held governance and executive roles at multiple business organizations. - Her industry recognition includes being named among the Top 10 Most Influential Women in MENA Financial Markets and receiving leadership awards for innovation and business development. - Aghajanyan has also spoken at major international finance conferences and seminars across the region. - In a statement, Aghajanyan said joining XS.com is an opportunity to help one of the industry’s fastest-growing global brands. - Wael Hammad, Group Chief Commercial Officer at XS.com, said Aghajanyan brings strategic vision, commercial expertise and deep regional market knowledge.

Between the lines: - The hire suggests XS.com wants executives who can translate a global brand strategy into country-by-country execution. - The focus on emerging markets points to a push for deeper commercial relationships in regions where broker growth can still outpace mature markets. - XS.com also framed the appointment as part of a broader effort to invest in leadership talent that combines global perspective with regional expertise.

What's next: - Aghajanyan is expected to help accelerate market expansion and support XS.com’s long-term global goals. - XS.com said it will continue building an executive team aimed at driving innovation, sustainable growth and value for clients, partners and stakeholders. - The company will keep expanding its international operations as it looks to strengthen its position in emerging markets.

The bottom line: - XS.com is adding a seasoned regional operator to push commercial growth where the broker sees the most room to expand.